CÉCS (Conseil économique et coopératif de la Saskatchewan)
Campagne marketing Rabat-Tunis
The Conseil économique et coopératif de la Saskatchewan (CÉCS) aimed to launch a recruitment campaign to attract French-speaking workers from Morocco and Tunisia to Saskatchewan.
Our mission was to support the promotion of the Destination Saskatchewan: Recruitment event — a hybrid job fair, held both online and in person, in collaboration with Hospitality Saskatchewan.
The mandate focused on the communication and outreach strategy for the event through a targeted Meta Ads campaign. We created and adapted promotional messages while managing the planning, delivery, and optimization of the ads across the three components of the event: online, in Rabat, and in Tunis.
The goal was to attract qualified candidates while positioning Saskatchewan as a desirable place to work and live in Canada. Through a data-driven approach focused on international visibility, precise targeting, and advertising performance, the campaign enabled the CÉCS to expand its reach and generate strong engagement among its target audiences.
Année : 2025
Agence :
Client : CÉCS
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