Défi 28 jours sans alcool 2025
Campagne de communication Design du site web
The Jean Lapointe Foundation raises public awareness about the dangers of alcohol addiction. Through the 28-Day Alcohol-Free Challenge™, it mobilizes the community while raising funds to support its prevention and support initiatives.
Nucleus supported the Foundation with the ideation and design of the campaign, overseeing the art direction and full development of visual assets. The agency also adapted the website to back the campaign and directed video shoots to ensure visual and narrative consistency across all channels. Entirely digital, the campaign was broadcast on radio, Google, Instagram, Facebook, Le Grenier, and many other platforms.
The result: massive engagement and over $749,000 raised for the cause.
Year : 2025
Agency : Nucleus
Client : Défi 28 jours sans alcool